As we approach the night of June 4th I, Queen of Behind the Scenes, am having less and less to update about. As Nico and Yui posted Night of Mayhem has begun to pop up on local news sites, we had an ad in the Lawrentian, and the Post Crescent article come out in two days. The minor poster dilemma (concerning advertised drink specials and drinking games at a Lawrence event) and campus center screen posting aside, our advertising campaign was a success. We accomplished everything else we wanted to achieve and more.
Now we are in our final marketing phases before the big event. The facebook event page has officially been launced. If you are reading this, over 21 and live in appleton make sure to check it out. RSVP and then invite all your friends to the event as well. Heck if you are not from Appleton or not 21, but you know people who are 21+ in Appleton make sure to tell them about Night of Mayhem, June 4th at Anduzzi's and tell them to come.
We hope to see all of you there. It's going to be awesome.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Tuesday, June 1, 2010
Monday, May 24, 2010
More minor updates
A few small things have gone down over the last couple of days:
- First of all we have officially submitted a press release with the post crescent and will hopefully remain in contact with their entertainment and nightlife sections over the next two weeks.
-We have also listed our event on Fox 11 community online.
- Cheryl Snodgrass finally got back to us, however she seems to busy at the moment to respond to all our questions by email. I will hopefully be talking to her over the phone sometime before the term ends if we can coordinate our schedules.
- It seems that we could not get our poster into circulation on the campus center screens due to the fact that our event takes place off campus. However, we have distributed a large number of teaser posters around campus and if everything remains on schedule the official posters should be distributed tomorrow.
- First of all we have officially submitted a press release with the post crescent and will hopefully remain in contact with their entertainment and nightlife sections over the next two weeks.
-We have also listed our event on Fox 11 community online.
- Cheryl Snodgrass finally got back to us, however she seems to busy at the moment to respond to all our questions by email. I will hopefully be talking to her over the phone sometime before the term ends if we can coordinate our schedules.
- It seems that we could not get our poster into circulation on the campus center screens due to the fact that our event takes place off campus. However, we have distributed a large number of teaser posters around campus and if everything remains on schedule the official posters should be distributed tomorrow.
Tuesday, May 18, 2010
Another advertising update.
I sent an email to Liz Boutelle in communication today to get a .pdf copy of our final poster design. (Two typos were fixed between the version that is posted on our blog and the version that was sent to the printers.) Ideally, we will be able to get this .pdf file and will submit it to be circulated as one of the posters on the screens in the campus center.
Also, I have contacted Kara Patterson at the Appleton Post Crescent about securing an article in their paper. As soon as she replies back, I will post more details about that advertising campaign.
Beyond that, we are in continual discussion about "hype" and "intrigue" campaigns. I talk more about those at this time, but that would ruin the hype and intrigue.
On a final note: Budgets! Our current spending to date is 29 dollars. (Not including Yui's DJ equipment, which we will try to receive some reimbursement for if no further costs are incurred.) I will try to post an updated spread sheet including both our "Pie in the Sky" and "Actual Cost" budgets before the end of the week.
Also, I have contacted Kara Patterson at the Appleton Post Crescent about securing an article in their paper. As soon as she replies back, I will post more details about that advertising campaign.
Beyond that, we are in continual discussion about "hype" and "intrigue" campaigns. I talk more about those at this time, but that would ruin the hype and intrigue.
On a final note: Budgets! Our current spending to date is 29 dollars. (Not including Yui's DJ equipment, which we will try to receive some reimbursement for if no further costs are incurred.) I will try to post an updated spread sheet including both our "Pie in the Sky" and "Actual Cost" budgets before the end of the week.
Sunday, May 9, 2010
Posters and Budgets
In order to keep up with communication and archiving our event planning process accurately, please note the following:
I contacted the communications department about making posters to distribute around campus. When they get back to me with a price estimate, we should meet and discuss whether or not we would like to use their services.
Also, in order to make the left column of our budget proposal more accurate, I am planning to look up the costs of all of our in kind donations tomorrow. Nico and Yui, if you have any info that might help with that, I would really appreciate it. (i.e. how many lights we plan on using and of what varieties.)
Thanks. Let's keep up the good work.
I contacted the communications department about making posters to distribute around campus. When they get back to me with a price estimate, we should meet and discuss whether or not we would like to use their services.
Also, in order to make the left column of our budget proposal more accurate, I am planning to look up the costs of all of our in kind donations tomorrow. Nico and Yui, if you have any info that might help with that, I would really appreciate it. (i.e. how many lights we plan on using and of what varieties.)
Thanks. Let's keep up the good work.
Friday, April 30, 2010
Cheryl Snodgrass and more Advertising work
I sent Cheryl, the event coordinator Tim told us to talk to an email, today asking her a few questions about her business and for some advice on her project. I CC-ed Nico, Yui, and Tim in the email but in case anyone else wants to know what we talked about here are the questions I asked her:
1) How do you typically market yourself? When people ask what you do what do you tell them?
2) Do you have a mission statement? If so what is it?
3) Do you have an overall business plan as an event coordinator? If so, how do you set it up? (Do you set yearly goals for yourself? Do you simply plan each event individually as it comes up? Or do you plan in some other way?)
4) How do you typically approach venues when planning an event? Do you speak with them about planning an event that compliments their business/establishment? Or do you approach them with an event already in mind?
5) Do you typically approach multiple venues with event ideas? If so how do you determine which location will be best for your event?
6) How do you typically advertise your events? How soon before the event do you begin advertising?
7) Considering the fact that your business is based on individual events, how do you ensure that your business is sustained?
When I get answers back from her I'll post them here.
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On the advertising front, we have a few new updates and concerns. If our event happens at Anduzzi's, they have told us that they will print posters for us. If we go with Luna and they will not print posters, we will most likely ask the communications department to make posters for us. I am currently hunting down the bill from a show I just did to see what the approximate costs of those posters would be. Once we have who is paying for posters figured out, we just need to talk a little more about the theme of our event and then we'll get them printed as soon as possible.
As for, articles in the Post-Crescent and Lawrentian...
I will be contacting Cara Patterson as soon as we have our location secured in order to see if we can get in the Post Crescent's Arts and Entertainment section the week before our event. There may be some small fee if we want a larger article, but I'm fairly certain we shouldn't be charged much if anything at all.
I'm also going to talk to Alex this weekend to remind him of our event and make sure we can have a space in the Lawrentian the week of our event as well.
-Andi
1) How do you typically market yourself? When people ask what you do what do you tell them?
2) Do you have a mission statement? If so what is it?
3) Do you have an overall business plan as an event coordinator? If so, how do you set it up? (Do you set yearly goals for yourself? Do you simply plan each event individually as it comes up? Or do you plan in some other way?)
4) How do you typically approach venues when planning an event? Do you speak with them about planning an event that compliments their business/establishment? Or do you approach them with an event already in mind?
5) Do you typically approach multiple venues with event ideas? If so how do you determine which location will be best for your event?
6) How do you typically advertise your events? How soon before the event do you begin advertising?
7) Considering the fact that your business is based on individual events, how do you ensure that your business is sustained?
When I get answers back from her I'll post them here.
-------------------------------------------------------------------------------------------------------------------------------------------
On the advertising front, we have a few new updates and concerns. If our event happens at Anduzzi's, they have told us that they will print posters for us. If we go with Luna and they will not print posters, we will most likely ask the communications department to make posters for us. I am currently hunting down the bill from a show I just did to see what the approximate costs of those posters would be. Once we have who is paying for posters figured out, we just need to talk a little more about the theme of our event and then we'll get them printed as soon as possible.
As for, articles in the Post-Crescent and Lawrentian...
I will be contacting Cara Patterson as soon as we have our location secured in order to see if we can get in the Post Crescent's Arts and Entertainment section the week before our event. There may be some small fee if we want a larger article, but I'm fairly certain we shouldn't be charged much if anything at all.
I'm also going to talk to Alex this weekend to remind him of our event and make sure we can have a space in the Lawrentian the week of our event as well.
-Andi
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