Cheryl Snodgrass and more Advertising work

I sent Cheryl, the event coordinator Tim told us to talk to an email, today asking her a few questions about her business and for some advice on her project. I CC-ed Nico, Yui, and Tim in the email but in case anyone else wants to know what we talked about here are the questions I asked her:

1) How do you typically market yourself? When people ask what you do what do you tell them?

2) Do you have a mission statement? If so what is it?

3) Do you have an overall business plan as an event coordinator? If so, how do you set it up? (Do you set yearly goals for yourself? Do you simply plan each event individually as it comes up? Or do you plan in some other way?)

4) How do you typically approach venues when planning an event? Do you speak with them about planning an event that compliments their business/establishment? Or do you approach them with an event already in mind?

5) Do you typically approach multiple venues with event ideas? If so how do you determine which location will be best for your event?

6) How do you typically advertise your events? How soon before the event do you begin advertising?

7) Considering the fact that your business is based on individual events, how do you ensure that your business is sustained?

When I get answers back from her I'll post them here.

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On the advertising front, we have a few new updates and concerns. If our event happens at Anduzzi's, they have told us that they will print posters for us. If we go with Luna and they will not print posters, we will most likely ask the communications department to make posters for us. I am currently hunting down the bill from a show I just did to see what the approximate costs of those posters would be. Once we have who is paying for posters figured out, we just need to talk a little more about the theme of our event and then we'll get them printed as soon as possible.

As for, articles in the Post-Crescent and Lawrentian...

I will be contacting Cara Patterson as soon as we have our location secured in order to see if we can get in the Post Crescent's Arts and Entertainment section the week before our event. There may be some small fee if we want a larger article, but I'm fairly certain we shouldn't be charged much if anything at all.

I'm also going to talk to Alex this weekend to remind him of our event and make sure we can have a space in the Lawrentian the week of our event as well.

-Andi